Promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts. May include t-shirts, stickers, promo CDs, posters, etc. Often free, but not necessarily.[Urban Dictionary]I picked up some swag from The Ark Store, on Main Street and the corner of 10th Avenue. I love this store. They have some ridiculously amazing things. I saw a beautiful set of two necklaces that have pieces of a puzzle (two pieces that fit perfectly and have the words ME and YOU) engraved in brass. These necklaces almost made me melt.
My friend L purchased a set of awesome tights, and in general I'd say the store is awesome. You should check it out.